Rewire the Guts of the Software Machine
The line below is a lesson one of my mentors taught me long ago:
Software is simply a reflection of the people and processes that created it.
If you make a version 1.0 that does not satisfy customers, then don’t throw it out and start working on version 1.0′ 
because the same people and processes are going to end up with the same product. Instead, re-engineer your processes and get your people in the right place, then iterate to version 1.1.
In other words, if you have a machine that makes widgets, why would you expect the new widgets to be different if you don’t rewire the guts of the machine?