10 Insights on Community by Chris Pirillo
Chris Pirillo gave a great talk on community at WordCamp Seattle last weekend. These were the text on his slides, as recorded in my notes. For the most part, they are verbatim. [The portion in brackets is my annotation.]
- Community has always been there, inside all of us. [Connecting to others is a natural part of the human condition.]
- Community — it’s about the culture, not the company. [Can't just throw a blog platform up there and expect a community to form.]
- Community is becoming increasingly distributed. [You used to have to go to specific places online, but now with mobile, aggregators, etc., the community comes to you.]
- Community requires tools that can’t be built. [Passion, caring, engagement, effort.]
- Community is a commodity, but people aren’t. [The tools for a community, blogs, message boards, etc. are a commodity...but people are the key ingredient.]
- Community cannot be controlled, only guided. [When you try to control your community it dies.]
- Community is no longer defined by physical boundaries. [It has always been about who you are, but there were limits based on where you were. The Internet changes that.]
- Community will grow it’s own leaders.
- Community is the antithesis of ego. [It is about *everybody*...Twitter is not a community, Twitter is a commons.]
- Community is everywhere, inside you. [All of life is making connections, and making connections is part of everyone's life.]

