Comments on: Get Your Product In Front of the Right People

By: Developing an Audience is an Important Investment at Scott Porad

Developing an Audience is an Important Investment at Scott Porad — Mon, 18 Jan 2010 16:45:21 +0000

[...] a world where audience is becoming everything (because so many products and services are becoming commodities) investments that strengthen the personal relationship you have with your customers seem to me like [...]

By: The Asset is the Audience at Scott Porad

The Asset is the Audience at Scott Porad — Tue, 12 Jan 2010 16:13:19 +0000

[...] was making a similar point last week when I talked about how important it is to get your product in front of the right customers: …once you know your potential customers, how do your reach them? Effectively, this is sales [...]

By: FRONT FOR CHANGES IN UKRAINE POLITICS |

FRONT FOR CHANGES IN UKRAINE POLITICS | — Thu, 07 Jan 2010 10:33:32 +0000

[...] Get Your Product In Front of the Right People at Scott Porad [...]

By: Kyle Hansen

Kyle Hansen — Thu, 07 Jan 2010 04:03:37 +0000

I could not agree more on the importnce of selling, and an effective highly driven sales team! We had a team of independent reps for many years that did ok, but when we added our own focused sales team last year our growth has really started to take off. Focused selling combined with social networking is the way to go!

By: scottporad

scottporad — Thu, 07 Jan 2010 00:50:47 +0000

Thanks, Andy.

I really like line #1. I think I’m going to write a whole post about it for tomorrow.

By: andy

andy — Thu, 07 Jan 2010 00:04:46 +0000

You hit it EXACTLY on the head with 2 key phrases…

1. “Really a company is more than the product: it’s the product *plus* the customers.”

2. “…everything is becoming a commodity—hardware, development, even design…everything except marketing.”

In regards to the #1, I’d say it is MOSTLY the customers. 90% about what they want, and 10% of what your company can mold to provide. If your company is willing to toss something out there to let the customer decide how to use it (#1) and then get it in front of the right set of eyes to market (#2), *There* is a good product, it’ll sell itself with that formula…