Artists, Kingmakers and Gatekeepers
I take lots of notes. Then, from time to time I go back and review them, which I was doing a few moments ago. I found one that I really liked…it really seems to pack a lot of punch in just a few words:
In the future, power will flow toward the artists who can build an audience independently. It’s always been that way, but creators have more tools now.
What I meant by “tools” was that the Internet and social media allow artists (and others, like brands) to connect directly with consumers thereby building audiences independently.
In other words, the power of the gatekeepers is in decline. He gate keepers are not the same kingmakers they once were. Those who learn how to capture the power that is slipping from their grasp will be the kingmakers of the future.
