Writing Daily is Hard

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Egads!  I just wrote the most difficult blog post of my life.  And it wasn’t even for my blog!

A friend asked me to write a guest post on a specific topic, and I just had the absolutely hardest time finding my voice on the subject.  I basically knew what I wanted to say, yet no matter how I wrote and phrased it, I ended up sounding like a complete jerk.

I suppose that’s an occupational hazard.  I try to write here regularly, and sometimes blog posts just flow out of my fingers without even thinking about it.  These posts are magic and I love them.  Other times, the posts don’t come so easily and that’s frustrating.

Possibly the single most important lesson I’ve learned over the last year—since I started writing in earnest—is the importance of writing on a regular schedule.  I try to write a post four days a week, Monday through Thursday.  I am by no means perfect, but I do my best and the results prove it.

What you see below is a chart of page views and subscribers to my blog:

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The blue line is page views by the day, which goes up and down.  There was a time, about six months ago where I wrote some posts that got a lot of traffic and you can see those spikes.

The green line is subscribers which has been a steady “up and to the right”.  To me, this is the evidence that the slow-and-steady pace of daily blogging really makes a difference.

Every day, the hard work of writing a post reaches just one or two more people who decide my thoughts are worth making the commitment to a subscription.   (Of course, a subscription isn’t that much of a commitment.  Amongst other things, it’s free and you can unsubscribe at anytime.  Shameless plug: read the Top 5 Reasons Why You Should Subscribe.)

Often I hear people giving or receiving advice on how to start and grow a blog.  Lots and lots of ideas.  Tweet.  Start a Facebook page.  Guest posts.  Cross-links.  Yadda.  Yadda.  Yadda.

But, you know the one thing that never gets mentioned.  Or, just gets mentioned once, before the conversation moves on?  It’s the lesson I’ve learned over the last year: write content regularly.

Written by scottporad

March 23rd, 2010 at 8:04 am

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  1. [...] comments In my experience a key to blogging successfully is to write a post every day.  That’s not easy, but here’s a technique I’ve [...]

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