Metrics for Pirates
Earlier this week, a group called the Seattle Collective organized a presentation with Dave McClure of Metrics for Pirates fame. The slides from the presentation are below.
I’m a fan of Dave, and I’ve seen his presentations before, but I always am inspired or learn something new. (Perhaps this is because Dave packs in the content—he covers 66 slides in the same amount of time ordinary mortals would cover only a dozen!)
How was I inspired this time?
I came away with a better understanding of the importance of measuring engagement and usage metrics such as activation, retention and frequency (on slides 13-15). You can drive visits and convert shoppers into customers, but what’s the point they’re not using your product? In other words, focus on usage and all the other pieces should fall nicely into place.
In addition, I was inspired by Dave’s idea for a “1-Page Business Model” (on slides 26 and 27). The CEO of TeachStreet was in the audience and added that they’ve since refined their one-page model into a one-metric model, with a focus on leads between students and teachers of classes.
Now, that’s some serious knifepointing!
