As you may know, I am not fond of redesigns.
Today, I was talking to a designer about—I’m loathe to say—a redesign of one of the pages on our site. As we were discussing all the things that were changing on the page, I asked:
What are we taking away? If we had to take away 10% of the stuff on the page, what would we remove?
And, to the extent that we must redesign things, I think it’s important to consider what will be removed. It is equally as important as what will be added…
…no, wait…what we’re taking away is more important than what will be added! If we keep on adding stuff to our apps, then our apps just become noisy, cluttered and unusable.
If simplicity is a goal (in my view, it is the only goal) of every design, then the focus on removing excess should be superior to the focus on adding new. The excess is just weight, and having to carry that weight is wasted effort.