Comments on: Why didn’t they call it “The Bing Phone”? http://www.scottporad.com/2011/10/16/why-didnt-they-call-it-the-bing-phone/ Tue, 18 Jun 2013 09:49:41 +0000 hourly 1 By: Dave http://www.scottporad.com/2011/10/16/why-didnt-they-call-it-the-bing-phone/comment-page-1/#comment-7388 Dave Mon, 24 Oct 2011 21:20:17 +0000 http://www.scottporad.com/2011/10/16/why-didnt-they-call-it-the-bing-phone/#comment-7388 The reason is that Ballmer considers Windows to be THE BRAND. Everything is Windows. There is an intense hatred inside MS of creating (and defending) any new brands. By and large, the data backs it up – general public (not techies) have amazingly high evaluations of the brand Windows, trustworthiness, nsat, etc.

HOWEVER, this works for them sometimes (Windows Server), against them others (Windows Media Center?), and the trend is bucked EVER so occasionally (Xbox, Zune).

My thought: they looked at the existing penetration of Windows Mobile, and thought it would have a better chance if they inherited that legacy and win some corps, than if they started from scratch. But this is the pain of trying to take one brand everwhere.

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