Archive for the ‘Social Media’ Category
Chris Pirillo gave a great talk on community at WordCamp Seattle last weekend. These were the text on his slides, as recorded in my notes. For the most part, they are verbatim. [The portion in brackets is my annotation.]
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At Gnomedex this weekend, and I had a chance to connect with Chris Brogan again. I met Chris for the first time earlier this spring–we had dinner together in New York. I asked him to summarize his world for me and he broke it down like this:
- Typically, he works with enterprise clients because it’s easier to sell one large contract than it is to sell ten small ones. This reminded me of an old Calvin and Hobbes strip where Calvin is selling lemonade at $300 per glass. Hobbes suggests that’s a bit expensive, to which Calvin replies: I only need to sell one.
- Unlike other marketing consultants, he doesn’t suggest that marketing organizations throw away the “old way” for the “new way”. Rather, he understands that a company has a sales pipeline and that social media tools have an appropriate place to supplement and improve that pipeline. This makes sense to me because it’s less threatening and more effective for them.
- As dinner and our conversation wandered, I realized that I never got the third point: “What’s the third point, Chris?” “I’m glad you asked…that’s my book,” he said, and you’ll have to wait.
I spent most of Friday and Saturday at Gnomedex 9.0–the most recent version of Chris Pirillo’s conference about the intersection of technology and humanity. In my view, there are two reasons to attend an industry conference, regardless of industry:
- To gain some practical skills or information. For example, attending a training or sales conference.
- To develop relationships with industry peers.
Without a doubt, Gnomedex is #2. There were many excellent sessions, but what I value most from the experience is the people I met, and the exchange of ideas.
I disagree with Steve Gillmor’s recent essay, Rest in Peace, RSS, that declares RSS is dead. There, I said it.
Now, it’s scary to say that because Steve Gillmor is a legendary tech journalist whom I respect tremendously. For me to even assume that I know 1/10th of what Steve Gillmore knows in his pinky finger is audacious. Nonetheless, I think he misses the mark.
To summarize, Steve says that he’s completely abandoned his RSS Reader (Google Reader) and now gets his information entirely from Twitter. In short, this is the money line: Read the rest of this entry »
Gradon Tripp wrote a post last week about his great experience with the band Quiet Company. Here’s the story in a nutshell:
Gradon posted on Twitter that he had heard the band and liked their music; the band was listening on Twitter and sent him a message back with a link to a sampler pack of their songs. In addition, they told Gradon to share the sampler pack with anybody who he wanted. That led directly a CD sale because Gradon like the music, and to word-of-mouth becasue Gradon told everyone about his wonderful experience.