Scott Porad

I would say that at least twice a week a friend, acquaintance or randomly introduced person asks me for a big of guidance on their web site.  The two most common things I’m asked are:

• I have a web site, but how do I get it to rank higher in Google?
• My small company wants to start a web site, but we want to spend any money, so what should we do?

I’ll skip the first question, but here’s my pretty standard answer these days for the second.

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